Creative Foundation Element 2
Band: Vivienne Westwood
Audio script:
Client: Vivienne Westwood
Duration: 25”
Target Audience: woman in the age of 25-30
Title: “More than just fashion”
A: Wow you look so different today
B: Am I?
A: Your necklace looks good, your husband must love how you look today.
B: Hey girl, woman does not dress up for anyone, but just for own style
MVO: Vivienne Westwood , show yourself, the different meaning of necklace, more than just fashion.
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Video Production
Web content Creation
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Annotation of audio:
Through this audio I want to bring out that luxury goods are not just fashion. My target audience is women who are around 25-30 years This outline allows for a focus on Westwood’s philosophy and connects it directly to the target audience’s desire for authenticity and self-expression. The addition of the “feel comfortable in your own skin” wanted women to use clothing as a form of self-expression and to embrace their unique personalities. I think in the audio I can add some more lines to bring out this thinking like “ Feel comfortable in your own skin” “And that’s the true luxury, isn’t it? Feeling comfortable in your own skin. Knowing that what you wear reflects who you are, not who you think you should be. It’s about owning your style, your story, your power.”
Annotation of Video production:
In this video I shoot the design of one of the necklaces from Vivienne Westwood. I use different movements of the camera to show the pearl. Also combine with the design sheet to make it more interesting. For improvement, I think I can add some more detail on the punk design of the planet shape. That would really emphasize the Westwood aesthetic. Perhaps use some close-ups or creative lighting to bring out those details. Consider adding some visual effects or graphics that complement the punk theme, like subtle glitches or distorted textures.
Annotation of web content creation:
I get my reference from photos captured on Vivienne Westwood in the past. I think highlighting Westwood herself and her iconic designs will resonate with viewers familiar with the brand and introduce new audiences to her legacy. The pop out designs and the bold postures of the models are especially key. It really emphasizes the rebellious and avant-garde spirit that defines Vivienne Westwood.And this is the main part of this brand.
There are also some places I can improve, like adding some subtitles to emphasize key moments or highlight specific design elements. To let the target audience be more informative and engaging, drawing viewers deeper into the world of Vivienne Westwood.
Annotation of Creative Writing Content:
I add the features of punk rock. I think it can bring out the direction of Vivienne Westwood. actively participating in its cultural commentary used fashion as a form of protest, challenging social norms and questioning conventional ideas of beauty. The deconstruction and reconstruction of garments, a common punk practice, became a key element in Westwood’s design process. Well, I can point out that their designs were more confrontational and provocative. Westwood and McLaren’s approach was deeply intellectual, drawing inspiration from art, politics, and history to create clothing that was both visually striking and conceptually rich. This combination of rebellious aesthetics far beyond the typical band’s stylistic choices.